five Google Website Optimizer Tips for Effective Testing

five Google Website Optimizer Tips for Effective Testing

Have you ever thought why most of your website’s visitors leave your website without buying anything? Why you are not getting the sales you expected despite of having top rankings in search engines? Well, you are not alone.

Low conversion rate is the most common and most difficult problem which almost every online marketer has to face. According to various studies, the average conversion rate for most of the ecommerce websites is 2-3 percent i.e. Only 2 to 3 out of 100 visitors converts into customers. But thanks to high SEO competition and ever increasing PPC costs more and more internet marketers are now focusing on conversion rate optimization to enhance the overall conversion rate of their campaigns and to keep them profitable.

Here in this article we’ll cover some tips on how you can use Google Website Optimizer to improve the conversion rate of your website. Google website optimizer is Google’s free web testing and optimization tool that helps you to test different versions and designs of your page. Learn more about GWO (Google Website Optimizer). Now let’s look in to the tips below.

1. Segmenting visitors according to their source

Traffic from all sources is different and behaves differently. For e.g. – traffic you get from search engines will act differently than the traffic you get from social media sites. So the best thing to do is to segment traffic by various categories like traffic by source/ country/keyword/time etc and test different version of pages according to these segments.

The best and easy way to segment traffic is by using BTbuckets. To learn more about it and how you can integrate BTbuckets with Google website optimizer.

2. Setting up Your funnel

You can’t improve anything without knowing the problem. Before doing any tests you need to find out the pages which are creating the problem, you need to find out the pages where most of your visitors leave your checkout process so that you can improve them.

You can create as many funnels as you want. But at least you should have following funnels – Funnel from homepage to your cart page, funnels for a complete checkout process including and excluding cart pages, funnel for checkout process including and excluding payment options.

3. Test both at micro and macro levels

Do not do all your tests focusing on the checkout process. You should test your pages on both micro and macro levels. Many times a test which is very successfully on micro level completely fails on macro level. For e.g. – It might be possible that your recent tests have improved the conversion rate of checkout process but the traffic from cart page to checkout page is still not performing well. So keep on testing with different page combinations like from product pages to complete of checkout process, homepage to checkout process etc.

Similarly, you should test every page of your website at micro level like how many visitors go from home page to product page, how many visitors who reached product page have clicked at “Add to cart button”. By doing tests at micro levels you can focus on things at basic level.

4. Testing anything means testing nothing

Do not test random things just for sake of testing. Every website is different and you need to start testing with areas having major problems. For e.g. – If most of your visitors are leaving your homepage without visiting any product page then you should test the navigation and design of your website. Similarly if most of your visitors are leaving from product pages then you need to test your product pages first.

5. Take care of timing

Make sure that you launch right tests at right time. For e.g. – Testing your woolen products website in summers doesn’t make any sense because conversion rate in summers will be obviously low. Take care of external factors which are out of your control and launch your tests according to it.

So these are the 5 things you should take care of while using Google website optimizer. Conversion rate optimization is not an overnight process and finding a perfect combination requires lot of tests to be conducted and patience. Do you use Google website optimizer for your website? Have you seen any improvements in your conversion rate? Feel free to share them with us in comments below.

Five Link Building Mistakes

Link Building is an important aspect of any website SEO campaign. Lots have been written about it and that’s why we are not going to discuss here “how to get backlinks for your site “. As clear from the title of post, we are concentrating on things which should be avoided during link building campaign.

Why does anyone try to increase the backlinks? Obviously to increase SERP of site and to improve SEO and page rank. But what if same process acts in the other way? Wrong link building strategy can really hamper your site in search engine rankings. So while increasing backlinks try to avoid the these basic mistakes

1. Same/Single Anchor Text

In link building tips you will always find to use anchor text and put your keywords in anchor text. But what if you start using single anchor text in each link building technique e.g commenting, forum signature etc?

Search engines algorithms are much refined and smarter now. It would signal that they are not the natural links, rather they are manipulated for improving search engine ranking for a specific keyword. So use a set of anchor texts instead of using single anchor text.

2. Rapid Increase in Backlinks in Short Period

There are many link building companies offering their paid services to increase the inlinks in short time. By using such services your links might increase in a short time but again would it be look natural that you have 1000 links at start of January and 10000 links at the end of January? Obviously, no.

So if it’s not looking natural to you, same is the case with the search engines. Link building is an ever going process and should be increased at natural pace.

3. Major Chunk of Links from Single Site

Your link should be well distributed over different WebPages. I have personal experience of it. My blog was having Google Page Rank 2 after few months of its creation; it was free Blogger hosted blog at that time, I tried to increase the inlinks by joining a SEO forum and took part actively on the forum and after few days my links increased, but at next Google pagerank update my blog rank came down to zero. After trying to asses what has happened actually, I came to the conclusion that it’s because my major inlinks (about 90%) came from a single site.

4. Excessive Link Exchange

Link exchange is another link building technique in which two publishers exchange their links to have good ranking. Do not exchange link excessively as it will not look natural. Google Matt Cutts said in an interview that

“At first we said avoid the reciprocal links. Really, what you need to do is avoid the excessive reciprocal links. So we added the word excessive.
Because, if you look at the Google directory, which is like the open directory in Dmoz except with PageRank and the Yahoo directory, it’s almost certain that Google links to Yahoo and Yahoo links to Google on some level.”

So one can exchange the link but if your site has excessive links to sites which have your links, then it can cause trouble.

5. Excessive Links from Low Rank Sites

Its one of the basic things in link building that a link from a quality site is better than 100 links from low rank sites. So try to get the quality link by using methods like interesting and topic related comments, writing guest posts etc. It’s better to invest time to have the permanent quality links rather than to waste hours in getting low links.

seo tips

SEO is the process of improving a website or page visibility in the search engines. The more frequently your site appears on search engines the more visitors it will receive. It involves editing your content or your HTML coding increase its relevance to a specific keywords and to remove barriers to the indexing activities of search engines.

For more info on SEO related, search this site. Now let’s get started with our main list.

101 Best SEO Tips

001. Learn SEO.

002. Practice SEO.

003. SEO is not hard to follow.

004. List down your competitors.

005. Get targeted keywords related to your niche.

006. Research which targeted keywords attracts more traffic.

007. Research which targeted keywords attracts less traffic.

008. Know your competitors keywords. [View its source page]

009. Compare your keywords with the competitor’s keywords.

010. Try to use your targeted keyword wherever required.

011. Use keywords in Meta tags.

012. Focus on phrases too.

013. Don’t stuff your Meta tags with keywords. This would penalize your site.

014. Use a maximum of 10 keywords in the Meta keyword section.

015. Try not to exceed more than 400 character spaces in the Meta keyword section.

016. Use them wisely.

017. Don’t just rely on keywords.

018. Don’t sell your keywords.

019. Use Meta tags.

020. Meta tags are important. Don’t ignore them. But don’t rely on them too heavily

021. Insert Meta tags just before the head tag, so it’s the first thing scanned by search engine spiders.

022. Optimize your Meta tags.

023. Treat your Meta title tag like gold.

024. Add an index, follow Meta tag. [Not necessary]

025. Keep it short, sweet and simple.

026. Limit it to 65 characters. They will be cut down if it exceeds. And you won’t like them.

027. If you offer specific service do mention it in the title tag.

028. Make sure every page has a title.

029. Spiders hate untitled page.

030. Try to show website hierarchy for categories and other deep pages in the title.

031. Make sure every page has a unique Meta description, especially for your main homepage.

032. Make sure you clearly define what your blog or website is about in the Meta description. Also in the post pages, specify what the article is about.

033. Try to include your targeted keywords in Meta description.

034. Meta description content should be within the first 150 characters. Try not to exceed more than 300 characters.

035. Submit your blog to google, google blog search, bing, yahoo and dmoz.

036. Add your website to Google Webmaster Tools (GWT)

037. Create an HTML sitemap

038. Create an XML sitemap and submit it to GWT

039. Avoid unnecessary or excessive use of coding on a page.

040. Avoid use of JavaScript’s or AJAX in the content area.

041. Avoid using flash objects on a website.

042. Avoid inline styling.

043. Separate styling from page using CSS

044. Use style sheets.

045. Avoid using dynamic URL. [Usually random numbers or letters]

046. If using dynamic URL, avoid using too many parameters

047. Use static URL

048. Try to use keywords in the URL structure.

049. Separate keywords with a DASH [http://www.abc.com/key1-key2-key3]

050. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

051. Be sure that your site has both unique and quality content.

052. Make your title “Catchy”. Organize the body of the post into three parts. Intro > Exploit > Conclusion.

053. Make sure you write more than 300 words [search engines like long posts]

054. Make sure you use your targeted keywords in the 1st Para or 1st sentence of the content.

055. Try using synonyms of your targeted keyword in the content.

056. Maintain an average keyword density of 5% to 7%.

057. Don’t hide text in JavaScript drop-downs.

058. Don’t hide text by making it the same color as the background.

059. Don’t hide text by making it too small for a user to see.

060. Don’t stuff keywords in your text.

061. Bold or italicize important keywords or Para.

062. Use heading tags to denote important text (H1-H6).Make sure you use the H1 tag in your content.

063. Use alt tags

064. Alt tags should be relevant to the image

065. Avoid numbers for naming image. Use keywords separated by dash. [key1-key2.png]

066. Separate the keywords in alt tags by DASH [-] or PLUS sign [+].

067. Don’t use heavy large size images.

068. Interlink pages wherever required.

069. The more a page is interlinked, the more important that page will be deemed.

070. Make sure you use keywords for your hyperlinks.

071. The more interlinks for a page, the more votes for that page.

072. Avoid creating hyperlinks that says “Click Here” or “Read More”.

073. Use title tag for images eg:

074. Use title tag for links. eg: Anchor Text&lt

075. Focus on acquiring one-way links from a websites that are similar to your niche (ex: blogging sites should try to get links from other blogging sites).

076. Focus on acquiring one-way links from websites that have high Google Page Rank.

077. Link exchange is good, but don’t follow or rely them heavily.

078. Exchange links with reputed websites

079. Avoid Link Farming.

080. Submit your blog articles and other info related to your niche to Digg, SU, or Reddit.

081. Submit your RSS feed to the blogosphere.

082. Use popular forums related to your niche to link back.

083. Link your website to forum signature.

084. Leave comments on popular & related blogs

085. Create profile on Facebook, Twitter, LinkedIn and others.

086. Use Google analytics to track result.

087. Solve queries on Yahoo answers and Google groups and link relevant articles to your blog.

088. Submit your blog to Technorati. Technorati pages rank well in Yahoo and MSN.

089. Do not submit your blog to 100 irrelevant directories. Submit your blog to directories related to your niche.

090. Submit a guest post to your related niche.

091. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site.

092. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

093. Make sure you leave call to action with your content.

094. Add new, useful content to your site on a regular basis. Fresh content can improve your rankings.

095. Create an RSS feed and optimize the same.

096. If you are offering service or selling products, get your site listed in Google Maps, Yahoo Locals…

097. Don’t kill SEO. SEO is never ending.

098. Be Patient. SEO is not a one shot process.

099. SEO is all about Text, Link, Popularity, and Reputation.

100. Give link love and Get link love.

101.And always try to create a 101 resource list.

Sunday, March 6, 2011

Forum list exclusive plus

forum list

1	longbets.org	Forum Post 7
2	Axigen.com	Forum Post 7
3	aulafacil.com	Forum Post 6
4	conceptart.org	Forum Post 6
5	post.thestranger.com	Forum Post 6
6	Neowin.net	Forum Post 6
7	Disabled.org	Forum Post 6
8	Forum.whmcs.com	Forum Post 6
9	librarycopyright.net	Forum Post 6
10	ostatic.com	Forum Post 6
11	Bautforum.com	Forum Post 6
12	Docstoc.com	Forum Post 6
13	punres.org	Forum Post 6
14	berlios.de	Forum Post 6
15	Wikimatrix.com	Forum Post 6
16	Tc-cancer	Forum Post 6
17	Forum.parallels.com	Forum Post 6
18	Findmyhosting.com	Forum Post 6
19	Exforsys.com	Forum Post 6
20	Milliamp.com	Forum Post 6
21	X10hosting.com	Forum Post 6
22	Molecularstation.com	Forum Post 6
23	joomlalms	Forum Post 6
24	Internet- marketing	Forum Post 6
25	Forum.hourworkweek.com	Forum Post 6
26	Forum.springsource.org	Forum Post 6
27	Chud.com	Forum Post 6
28	Forum.globaltimes	Forum Post 6
29	Technology.com	Forum Post 6
30	Photopost.com	Forum Post 6
31	Frum.suprbay.org	Forum Post 6
32	Lissaexpains.com	Forum Post 6
33	4hcm.org	Forum Post 6
34	Abestweb.com	Forum Post 6
35	edufire.com	Forum Post 5
36	glowfoto.com	Forum Post 5
37	sweetwater.com	Forum Post 5
38	Forums.coucoucircus	Forum Post 5
39	espanglishchat.com	Forum Post 5
40	forum.ubuntu-it.org	Forum Post 5
41	reinventedsoftware.com	Forum Post 5
42	open-xchange.com	Forum Post 5
43	divorceinfo.com	Forum Post 5
44	charas-project.net	Forum Post 5
45	lawschooldiscussion.org	Forum Post 5
46	ikarma.com	Forum Post 5
47	Visionbook.felt	Forum Post 5
48	Warriorforum.com	Forum Post 5
49	V7n.com	Forum Post 5
50	Devshed.com	Forum Post 5
51	bloggingtips	Forum Post 5
52	Mp3car.com	Forum Post 5
53	Bimfilm.com	Forum Post 5
54	Onlinegames.net	Forum Post 5
55	windsufingmag	Forum Post 5
56	audio-surf.com	Forum Post 5
57	classicalfencing.com	Forum Post 5
58	ielts-exam.net	Forum Post 5
59	torontopoetryslam	Forum Post 4
60	forums.westhost.com	Forum Post 4
61	Andicat.org	Forum Post 4
62	onnaturemagazine.com	Forum Post 4
63	crossfitbrandx.com	Forum Post 4
64	footygoss.com	Forum Post 4
65	appstatecycling	Forum Post 4
66	e-economie	Forum Post 4
67	catalog-constructii.ro	Forum Post 4
68	Lug.info.uaic	Forum Post 4
69	feltbeats.com	Forum Post 4
70	foro.portalhacker.net	Forum Post 4
71	effictiveprototyping	Forum Post 4
72	Allp2ptv	Forum Post 4
73	greatriskshift.com	Forum Post 4
74	fr33sp33k.h33t.com	Forum Post 4
75	papiermache.co.uk	Forum Post 4
76	mattmakesgames.com	Forum Post 4
77	Forum.caucho	Forum Post 4
78	Forums.europost	Forum Post 4
79	hawaiipk.com	Forum Post 4
80	lariposte	Forum Post 4
81	diabloswing.com	Forum Post 4
82	hardcoregamer.com	Forum Post 4
83	masonworld	Forum Post 4
84	magickalkingdom.com	Forum Post 4
85	digitalspace	Forum Post 4
86	ikprikmee.aride.nl	Forum Post 4
87	nadamucho.com	Forum Post 4
88	thebeautybunny	Forum Post 4
89	Vedivi.com	Forum Post 4
90	uml2.ru	Forum Post 4
91	warriorsboxing	Forum Post 4
92	forums.clip-share.com	Forum Post 4
93	Viasat.pl	Forum Post 4
94	Viasat.pl	Forum Post 4
95	bankya.bg	Forum Post 4
96	Froum.frontier	Forum Post 4
97	sanramon.org	Forum Post 4
98	stylebible.ph	Forum Post 4
99	vampirediariesonline	Forum Post 4
100	swmenupro.com	Forum Post 4
101	getstdtested	Forum Post 4
102	Forum mtgsalvation	Forum Post 4
103	clickgrafix	Forum Post 4
104	maxmouth.com	Forum Post 4
105	Forms.atari.com	Forum Post 4
106	forumpromotion	Forum Post 4
107	Havenvideo.com	Forum Post 4
108	Z11.invissionfree.com	Forum Post 4
109	Bzimage.org	Forum Post 4
110	Thefreeadforum.com	Forum Post 4
111	Forums.bataljonen.no	Forum Post 4
112	forums.desmume.org	Forum Post 4
113	Forums.bataljonen.no	Forum Post 4
114	needforspeed.lv	Forum Post 3
115	forum.turismo.eu	Forum Post 3
116	dominican-rep.com	Forum Post 3
117	Getafreelancer	Forum Post 3
118	dna-autotrim.nl	Forum Post 3
119	handys.pl	Forum Post 3
120	Bpoffice.ro	Forum Post 3
121	forums.jrox.com	Forum Post 3
122	cblbasketball.org	Forum Post 3
123	openheidoverirak.nu	Forum Post 3
124	itravel.mobi	Forum Post 3
125	30thinfanty	Forum Post 3
126	Trinityfm.com	Forum Post 3
127	Forum.sorundtable	Forum Post 3
128	Forum.boxee.tv	Forum Post 3
129	forumsunlimited.com	Forum Post 3
130	Forum.mangafox	Forum Post 3
131	Ukwebmasterworld.com	Forum Post 3
132	Ewealth.com	Forum Post 3
133	Geetpoint.com	Forum Post 3
134	Askdamagex.com	Forum Post 3
135	Ihelpyou.com	Forum Post 3
136	helpingwebmaster	Forum Post 3
137	forums.biltwise	Forum Post 3
138	Exodus3000.com	Forum Post 3
139	Birdysnest.com	Forum Post 2
140	Sharedrecipes.org	Forum Post 2
141	Metal-mecca.com	Forum Post 2
142	wowsucks	Forum Post 2
143	Cindysbeentrippin.com	Forum Post 2
144	Nsbux.com	Forum Post 2
145	Marihuanabux.com	Forum Post 2
146	Marshbux.com	Forum Post 2
147	Thebuxgroup.com	Forum Post 2
148	Redhot67bux.com	Forum Post 2
149	Number1bux.com	Forum Post 2
150	Scvbux.com	Forum Post 2
151	Hreembux.com	Forum Post 2
152	Newwebbux.com	Forum Post 2
153	forum.joomlamalaysia.org	Forum Post 2
154	psp-themes.org	Forum Post 2
155	hidoshi.com	Forum Post 2
156	frontaccounting.com	Forum Post 2
157	boards.sonypictures.com	Forum Post 2
158	applesource.biz	Forum Post 2
159	Netmerketingforum.com	Forum Post 2
160	Netmerketingforum.com	Forum Post 2
161	Walleforum.com	Forum Post 2
162	Buxrefs.com	Forum Post 1
163	Purplebux.com	Forum Post 1
164	Infinitybux.com	Forum Post 1
165	Seowatchdog.com	Forum Post 1
166	paidclicksntwork	Forum Post 1
167	Beanybux.com	Forum Post 1
168	Timeinvestbux.com	Forum Post 1
169	Robertbux.com	Forum Post 1
170	developers.facebook.net	Forum Post 0
171	forum.info	Forum Post 0
172	logitechures	Forum Post 0
173	southern.net	Forum Post 0
174	Bux.webbellum	Forum Post 0
175	Buxperience.com	Forum Post 0
176	Mombux.com	Forum Post 0
177	Cowptc.com	Forum Post 0
178	Bowlingbux.com	Forum Post 0
179	Oraclebux.com	Forum Post 0
180	Skbux.com	Forum Post 0
181	Roubux.com	Forum Post 0
182	Boutmybux.com	Forum Post 0
183	Paycashbux.com	Forum Post 0
184	Forum.bytesforall	Forum Post 0
185	Openwebdesign.org	Forum Post 0
186	City-data.com	Forum Post 0
187	Zen-cart.com	Forum Post 0
188	Vps.net	Forum Post 0
189	Kirupa.com	Forum Post 0
190	Atlus.com	Forum Post 0
191	12ozprophet.com	Forum Post 0
192	Mrexcel.com	Forum Post 0
193	Resource-zone.com	Forum Post 0
194	Webhostingbuzz.com	Forum Post 0
195	Vbulletin.com	Forum Post 0
196	allaboutsymbian	Forum Post 0
197	Musicradar.com	Forum Post 0
198	techsupportalert	Forum Post 0
199	Ultiguiter.com	Forum Post 0
200	Forum.statcounter	Forum Post 0
201	passmark.com	Forum Post 0
202	Scoliosis.com	Forum Post 0
203	murratennisforums	Forum Post 0
204	ie7pro.com	Forum Post 0
205	Forum.jalpori.net	Forum Post 0
206	longbets.org	Forum Post 7
207	Axigen.com	Forum Post 7
208	aulafacil.com	Forum Post 6
209	conceptart.org	Forum Post 6
210	post.thestranger.com	Forum Post 6
211	Neowin.net	Forum Post 6
212	Disabled.org	Forum Post 6
213	Forum.whmcs.com	Forum Post 6
214	librarycopyright.net	Forum Post 6
215	ostatic.com	Forum Post 6
216	Bautforum.com	Forum Post 6
217	Docstoc.com	Forum Post 6
218	punres.org	Forum Post 6
219	berlios.de	Forum Post 6
220	Wikimatrix.com	Forum Post 6
221	Tc-cancer	Forum Post 6
222	Forum.parallels.com	Forum Post 6
223	Findmyhosting.com	Forum Post 6
224	Exforsys.com	Forum Post 6
225	Milliamp.com	Forum Post 6
226	X10hosting.com	Forum Post 6
227	Molecularstation.com	Forum Post 6
228	joomlalms	Forum Post 6
229	Internet- marketing	Forum Post 6
230	Forum.hourworkweek.com	Forum Post 6
231	Forum.springsource.org	Forum Post 6
232	Chud.com	Forum Post 6
233	Forum.globaltimes	Forum Post 6
234	Technology.com	Forum Post 6
235	Photopost.com	Forum Post 6
236	Frum.suprbay.org	Forum Post 6
237	Lissaexpains.com	Forum Post 6
238	4hcm.org	Forum Post 6
239	Abestweb.com	Forum Post 6
240	edufire.com	Forum Post 5
241	glowfoto.com	Forum Post 5
242	sweetwater.com	Forum Post 5
243	Forums.coucoucircus	Forum Post 5
244	espanglishchat.com	Forum Post 5
245	forum.ubuntu-it.org	Forum Post 5
246	reinventedsoftware.com	Forum Post 5
247	open-xchange.com	Forum Post 5
248	divorceinfo.com	Forum Post 5
249	charas-project.net	Forum Post 5
250	lawschooldiscussion.org	Forum Post 5

Posted by Md.n.m.k.nazmul hassan